In 1996, HIROAKI MASUDA established his footwear brand “CAUSE”, which manufactures comfortable, yet fashionable shoes.
His design has taken on idol-status in the market, supported by many great names in fashion. Hiroaki’s claim to fame is his combo’ of technology,
function and fashion-sense, thrusting his art to the forefront in this developing trend of high fashion and practicability.
Hiroaki’s products are popular within and outside Japan and, in the quest for style and
usefulness he is now collaborating with famous brands such as eYe COMME des GARÇONS JUNYA WATANABE MAN.